EKB Journal Management System
Keywords = BRAND AWARENESS
Number of Articles: 9
1

The Mediating Role of Brand Awareness in the Relationship between Social Media quality and Brand Image .An Applied Study on the Private Higher Education Institutions in Egypt

Articles in Press, Accepted Manuscript , Available Online from 03 November 2022
mona mussa
2

توظيف أبعاد التسويق الحسي عبر شبكة الإنترنت وعلاقته بمستوى الوعي بالعلامة التجارية لدى المستهلك المصري - دراسة تطبيقية

Volume 70, Issue 1, April 2024, Page 693-744
ميرنا أحمد
3

The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers

Volume 4, Issue 1, March 2024, Page 64-59
Maya Yousry; May Fahmy
4

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

Volume 15, Issue 1, June 2023, Page 53-71
Sabreen Gaber Abd El-Jalil; Mahmoud Atito; Ahmed Rady; Walaa Mahmoud Fawy
5

Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”

Volume 51, Issue 2, July 2021, Page 591-620
Mona H. Mussa; Marwa M. Ibrahim
6

The Role of Supplementary Services in Enhancing Customer-Based Brand Equity: An Applied Study on Five Star Hotels in Cairo City

Volume 9, Issue 1, June 2021, Page 573-604
Wageeh Nafei; Wessam Hemdan Ahmed EL-Horany
7

الأبعاد الاتصالية لاستخدام منصات التواصل المجتمعى فى الحملات الإعلانية لإحياء تراث المارکة

Volume 6, Issue 2, April 2021, Page 1665-1684
نانسى فخرى
8

Radio Ads as a Strategic Offline Approach for Building Brand Awareness.

Volume 1, Issue 2, June 2020, Page 228-239
Meral Ibrahim; Rania Nakhil; Dina Abboud
9

التلعيب کآداة إبداعية لتسويق المقصد السياحى المصرى

Volume 3, Issue 2, 2019, Page 53-74
محمود العزب; محمود عبداللاه