EKB Journal Management System
Keywords = Neuromarketing
Number of Articles: 7

1

An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies

Volume 14, Issue 1, January and February 2024, Page 491-504
Maysoon Mohamed qutb; Mai Nada; Abeer Azmy

2

استخدام تحليل تتبع العين لاستكشاف اهتمام المستخدم بالمواقع الالكترونية السياحية الرسمية: منهج لإدارة المواقع الالكترونية

Volume 7, Issue 2, December 2023, Page 21-58
هبه عبد الكريم زيدان; أحمد أحمد هاشم

3

Eye-Tracking in Out-of-Home Advertising: Exploring the Application of Gestalt Principles

Volume 13, Issue 6, November and December 2023, Page 437-446
Maysoon qutb; Mai Nada; Abeer Azmy

4

The Mediating Role of Neuromarketing in the Relationship Between the Availability of Financial Technology and Enhancing the Financial Inclusion Strategy in Egyptian Banks: The National Bank of Egypt as A case Study.

Volume 14, Issue 3, July 2023, Page 803-846
Mabrouk Attia Mabrouk Tawfeek

5

Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

Volume 22, Issue 1, June 2022, Page 48-74
Hebatallah Ali Gaafar; Bassam Al-Romeedy

6

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Volume 11, Issue 4, July and August 2021, Page 237-256
Nevin Mohamed Ahmed Al-Refai

7

THE IMPACT OF THE APPLICATION OF NEUROMARKETING ON THE COMPETITIVENESS OF ISLAMIC BANKS - APPLIED STUDY ON SOME COMMERCIAL BANKS IN EGYPT

Volume 6, Issue 3, December 2017, Page 353-368
Emad S.A. Mohamed