EKB Journal Management System

Keywords = Purchase intention

Number of Articles: 34

26		داءٌ أم دواء؟ أثر الإفصاح عن الهوية والمراجعات المزيفة على النوايا السلوکية لعملاء الفنادق ووکالات السفر المصرية
	Volume 5, Issue 2, December 2021, Page 130-146
	سيد درويش الجارحي; عمر السيد قورة; مصطفى عبدالمولى اللحامي
	View Article \| PDF 443.46 K \| View on SCiNiTO

27		تأثير جودة الموقع الالکترونى على النية نحو الشراء: فى ظل الدور الوسيط للثقة فى الموقع والاتجاه نحوه
	Volume 58, Issue 6, October 2021, Page 155-190
	أنطوان إسکندر سرجيوس
	View Article \| PDF 1.61 MB \| View on SCiNiTO

28		THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR
	Volume 12, Issue 3, July 2021, Page 669-700
	Amira Mohamed Ahmed Omar
	View Article \| PDF 610.19 K \| View on SCiNiTO

29		Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online
	Volume 58, Issue 2, March 2021, Page 159-192
	Nourhan El-zoghby; Ahmed Elsamadicy; Eman Negm
	View Article \| PDF 864.43 K \| View on SCiNiTO

30		The Role of Social Media in Building Brand Equity: A Study on the Facebook Pages of the Airlines Sector in Egypt
	Volume 58, Issue 2, March 2021, Page 127-158
	Hazem Gaber; Ahmed Elsamadicy
	View Article \| PDF 812.42 K \| View on SCiNiTO

31		The Influence of E-WOM on Egyptian Private Airlines Ticket Purchasing Intention
	Volume 3, Issue 2, December 2020, Page 31-64
	Ahmed Mahmoud Hassan; Sabreen Abd Eljalil; Mohamed Ezzat
	View Article \| PDF 782.69 K \| View on SCiNiTO

32		The impact of service quality and e-Word of Mouth on the consumer purchase intention: The mediating role of e-trust: An empirical study on the Egyptian online transportation services sector
	Volume 40, Issue 3, September 2020, Page 29-68
	Alaa Abbas Ali
	View Article \| PDF 1.15 MB \| View on SCiNiTO

33		Gamification Impact on Enhancing Visiting Entertainment Destination: The Case of Siwa Oasis
	Volume 14, Issue 3 (Special Issue), March 2020, Page 270-282
	Sarah Abd Elrahman Ali
	View Article \| PDF 362.97 K \| View on SCiNiTO

34		Analyses of Factors Influencing Travel Consumers’ Satisfaction and Loyalty as Revealed by Online Communication Platform: A Case Study of TripAdvisor
	Volume 11, Issue 3 (Special Issue), February 2017, Page 290-326
	Nawal Zaki; Nermeen Abuzied
	View Article \| PDF 860.39 K \| View on SCiNiTO
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