EKB Journal Management System
Keywords = brand image
Number of Articles: 21
1

The Mediating Role of Brand Awareness in the Relationship between Social Media quality and Brand Image .An Applied Study on the Private Higher Education Institutions in Egypt

Articles in Press, Accepted Manuscript , Available Online from 03 November 2022
mona mussa
2

Multi- Sensory Marketing Impact on Customer Loyalty and Improving Brand Image at Five-Star Hotels in Egypt

Articles in Press, Accepted Manuscript , Available Online from 27 March 2022
Aaliaa El Nagar
3

The Psychology of Color and Its Effect on Branding

Articles in Press, Accepted Manuscript , Available Online from 13 February 2024
Toqa M. Maghraby; Aya E. Elhag; Rawan M. Romeh; Dalia M. Elhawary; Ahmed G. Hassabo
4

مقاربة منهجية جديدة نحو البناء والتمثيل البصري لشخصية الماركة

Articles in Press, Accepted Manuscript , Available Online from 23 December 2023
مي علي محمد ندا
5

"Evaluating Celebrity Endorsement's Impact on Brand love through Brand Image in the Context of Industry Diversity: Food and Beverage and Telecommunications in Egyptian Market" "تقييم تأثير تأييد المشاهير على حب العلامة التجارية من خلال صورة العلامة التجارية في سياق تنوع الصناعة: الأغذية والمشروبات والاتصالات في السوق المصري"

Volume 25, Issue 2, April 2024, Page 228-276
نرمين السعدني; مروة حسام; سيد شرف
6

The impact of brand image on purchasing decision (A field study on sporting stores in the great Cairo)

Volume 42, Issue 1, January 2024
mostafa sherine
7

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Volume 2, Issue 4, November 2023, Page 1-37
Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos
8

تأثير الإعلان الإلكتروني على الصورة الذهنية للعلامة دراسة تحليلية

Volume 3, Issue 5, 2023, Page 1-12
د.أسماء محمود محمد معروف
9

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

Volume 15, Issue 1, June 2023, Page 53-71
Sabreen Gaber Abd El-Jalil; Mahmoud Atito; Ahmed Rady; Walaa Mahmoud Fawy
10

دور الفن كأداة للتصميم التشاركي في تحسين صورة الماركة للمكان

Volume 8, Issue 7, April 2023, Page 324-338
نرمين عبد الحليم
11

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Volume 14, Issue 3, December 2022, Page 153-173
Mohamed Ezzat; muhammad Abd Elmonem Ebraheem Abd Elsalam
12

دور الصورة الذهنية للعلامة التجارية والثقة في توسط العلاقة بين خلق القيمة والنوايا السلوكية للعميل

Volume 13, Issue 4, October 2022, Page 726-750
أحمد فايز جميل نايف اشبير; عبد المنعم محمد رشاد; ريم أحمد الرفاعى
13

Online Customer Reviews and Purchase Intention: The Moderating Role of Brand Image

Volume 52, Issue 1, April 2022, Page 293-324
هبه محمد عبد الوهاب توفيق شحاتة; سحر احمد نجاتي
14

The Use of Electronic Customer Relationship Management (E-CRM) Features through Hotel’ Website to Enhance Customer Loyalty and Brand Image

Volume 21, Issue 1, December 2021, Page 103-125
Yasser Ibrahim; Tamer Abbas; Mohamed Kamal
15

The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels

Volume 21, Issue 2, December 2021, Page 206-232
Yasser Ibrahim; Tamer M Abbas; Mohamed Ahmed Kamal
16

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

Volume 58, Issue 5, September 2021, Page 1-59
AlaaEldin Abbass Ali
17

The Role of Supplementary Services in Enhancing Customer-Based Brand Equity: An Applied Study on Five Star Hotels in Cairo City

Volume 9, Issue 1, June 2021, Page 573-604
Wageeh Nafei; Wessam Hemdan Ahmed EL-Horany
18

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

Volume 2, العدد الثاني - الجزء الأول, February 2021, Page 117-154
شريف طاهر محمد فريد
19

The Effect of Brand Authenticity toward Emotional Brand Attachment: The Moderating Role of Brand Image

Volume 2, العدد الأول - الجزء الأول, January 2021, Page 340-383
Manal EL Mekebbaty
20

BUILDING A SUCCESSFUL CITY BRANDING CASE STUDY: DUBAI

Volume 13, Issue 48, July 2018, Page 1058-1065
Hesham Sameh; Hosam Mohamed Abd El-Aziz; Noha Hussein Hefnawy
21

تأثير الکلمة المنطوقة إلکترونيا على صورة العلامة التجارية لدى الجمهور المصري: دراسة تطبيقية على صفحات الشرکات العاملة في قطاع المحمول على الفيس بوک

Volume 16, Issue 3, July 2017, Page 455-494
هاجر محمد نوبي