EKB Journal Management System
Keywords = Purchase intention
Number of Articles: 33
1

Impact of Electronic Customer Relationship Management on Purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs

Articles in Press, Accepted Manuscript , Available Online from 08 May 2024
Emad Elhabashy; Mohamed A. Ragheb; Heba Hassan Sadek; Mohamed Abokhasaba
2

Extending Technology Acceptance Model to Study Electric Vehicle Purchase Intentions in Egyptian

Articles in Press, Accepted Manuscript , Available Online from 19 November 2023
شيماء الدسوقي; محمد عبدالقادر; محمود بركات; أحمد علي
3

Exploring Tourist’s Preferences for Traditional Food: Case Study Nubian Traditional Food

Volume 17, Issue 1, June 2024, Page 118-134
Omar Noby; safwat adam
4

The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers

Volume 4, Issue 1, March 2024, Page 64-59
Maya Yousry; May Fahmy
5

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Volume 4, Issue 1, March 2024, Page 45-63
Mahmoud Elsaeed; Ahmed Elsamadicy; Eiman Negm; Hazem Rasheed
6

The moderating role of privacy concern on the relation between artificial intelligence and consumer purchase intention: An Applied Study on Telecommunication Sector in Egypt.

Volume 37, Issue 4, December 2023, Page 1589-1631
هالة عفيفي
7

قياس دوافع المستهلك الكويتي لشراء الملابس المقلدة باستخدام نموذج التحفيز ـــــ الاتجاه ـــــ الاستجابة

Volume 3, Issue 18, December 2023, Page 109-122
حياة البلوشي; منى محمد جعفر
8

هل يتوسط الولاء علاقة التسويق الرقمي بنية شراء العملاء في شركات الطيران؟

Volume 7, Issue 2, December 2023, Page 1-16
محمد زيدان محمد الشربيني; بسام سمير الرميدي
9

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Volume 2, Issue 4, November 2023, Page 1-37
Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos
10

The Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector

Volume 60, Issue 5, September 2023, Page 239-257
Sarah Ashraf Elnahrawy; Heba Hassan Sadek; Dina Elsalmy
11

هل يلعب التسويق من خلال الشخصية الإفتراضية دوراً في تحقيق نواتج تسويقية إيجابية؟ دراسة ميدانية على عملاء بعض البنوك في مصر

Volume 60, Issue 4, July 2023, Page 129-166
أمنية عبد العظيم هلال
12

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

Volume 6, Issue 1, June 2023, Page 206-228
Mahmoud Atito; Sabreen Gaber Abd El-Jalil; Ahmed Rady; Walaa Mahmoud fawy
13

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

Volume 15, Issue 1, June 2023, Page 53-71
Sabreen Gaber Abd El-Jalil; Mahmoud Atito; Ahmed Rady; Walaa Mahmoud Fawy
14

مُدوِنات الموضة والشابات: علاقة متداخلة تحكمها الكلمة الشفهية الإلكترونية

Volume 2023, Issue 40, March 2023, Page 2-19
نهى عادل
15

Power, Consumers’ Perception of Ethical Products, and Purchase Intention: The Case of the Clothing Industry

Volume 14, Issue 1, January 2023, Page 1-27
Amira Sami Ahmed Mahmoud; Mohamed Abdallah El-Hendawy; Amira Sayed Gad; Mohamed Ahmed Lotfy
16

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

Volume 24, Issue 1, January 2023, Page 170-201
سارة الشاذلي
17

The Role of Agency-Communion on the Relationship between Power, Consumers’ Perception of Ethical Products, and Purchase Intention: Mediation Model

Volume 14, Issue 1, January 2023, Page 28-53
Amira Sami Ahmed Mahmoud; Mohamed Abdallah El-Hendawy; Amira Sayed Gad; Mohamed Ahmed Lotfy
18

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Volume 14, Issue 3, December 2022, Page 153-173
Mohamed Ezzat; muhammad Abd Elmonem Ebraheem Abd Elsalam
19

Perceived Usefulness and Perceived Trust in Facebook as a Social Search Engine and Its Impact on the Purchase Intentions of Restaurants’ Customers

Volume 5, Issue 2, December 2022, Page 187-207
Moamen Kamel Abouelezz
20

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Companies in Egypt

Volume 47, Issue 4, October 2022, Page 75-128
ندى يوسف شعبان مبارز
21

Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt

Volume 1, Issue 1, August 2022, Page 52-94
Hazem Halim; Yasser Tawifk; Samia El Sheikh
22

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

Volume 32, Issue 1, April 2022, Page 1-29
Mona Mussa
23

Online Customer Reviews and Purchase Intention: The Moderating Role of Brand Image

Volume 52, Issue 1, April 2022, Page 293-324
هبه محمد عبد الوهاب توفيق شحاتة; سحر احمد نجاتي
24

Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt)

Volume 2, Issue 1, March 2022, Page 16-34
hend Ahemd Nabih El-Sayed Nassef; Gamal Sayed Abd El-Aziz
25

داءٌ أم دواء؟ أثر الإفصاح عن الهوية والمراجعات المزيفة على النوايا السلوکية لعملاء الفنادق ووکالات السفر المصرية

Volume 5, Issue 2, December 2021, Page 130-146
سيد درويش الجارحي; عمر السيد قورة; مصطفى عبدالمولى اللحامي
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