EKB Journal Management System
Keywords = Purchasing decision
Number of Articles: 15
1

استخدام نظرية السلوك المخطط للتنبؤ بشراء المستهلك الكويتي للملابس التي تحافظ على البيئة

Articles in Press, Accepted Manuscript , Available Online from 16 August 2023
منى محمد جعفر; حياة ابراهيم البلوشي
2

The Impact of Women’s Representation in Advertising for ‎Cosmetics on Purchase Decision Making in Mansoura City: A Cultural Perspective

Volume 44, Issue 2, March and April 2024, Page 263-280
Alaa Elnazer; Abd Elazeem Mohamed; Amira Abdelrahman; Ahmed Bahrez
3

The impact of brand image on purchasing decision (A field study on sporting stores in the great Cairo)

Volume 42, Issue 1, January 2024
mostafa sherine
4

تأثير الجماعات المرجعية ووسائل التواصل الاجتماعي علي القرار الشرائي دراسة تطبيقية على عملاء مستحضرات التجميل

Volume 2, Issue 4, October 2023, Page 41-66
مها محسن يونس مهدى
5

The Impact of Low-Cost Carriers (LCCS) On Arab Tourists’ Purchasing Decision to Travel to Egypt

Volume 6, Issue 1, June 2023, Page 49-78
Mansour Said Hussein; Hossam Fouad Arafa; Fatma Youssef Abouzeid
6

The Role of Social Media Sites in Marketing Furniture Products in Damietta Governorate

Volume 4, Issue 2, June 2023, Page 436-447
Alla Elsayed; Samar Noaman
7

Impact of Motivators of Spreading Food and Beverage Rumors of Fast Food Restaurants Brand Name on Customers’ Purchasing Decisions

Volume 14, Issue 2, December 2022, Page 107-126
Omar Gamal Sayed; Mohamed Adel Attia; Mostafa Mahmoud Mohamed Hussein
8

Consumer Buying Behavior during COVID-19 Pandemic A Comparative Study

Volume 3, Issue 2, July 2022, Page 51-79
Salwa M. El-Kady
9

دور الإعلانات التفاعلية في تفعيل قدرة الجمهور المصري على اتخاذ القرار الشرائي

Volume 21, Issue 3, July 2022, Page 565-603
حسين على محمد أبوعمر
10

Detecting the nexus of online review manipulation and purchasing decisions: Evidence from hotel and travel agency customers

Volume 16, Issue 1, June 2022, Page 93-103
Samar Nabil Khalaf; Raghda Mohamed Badr El-Deen
11

تقييم مدى فاعلية استخدام تقنيات الواقع المعزز Augmented Reality في التسويق عبر الإنترنت وعلاقتها بالقرارات الشرائية للمستهلک

Volume 2022, Issue 78, January 2022, Page 453-490
عبير عزي
12

دور الإعلان الإلکتروني في القرار الشرائي لمستهلکي المنتجات الرياضية في جمهورية مصر العربية

Volume 043, Issue 0043, October 2020, Page 44-72
محمد محمد على زيد
13

The Impact of Food Rumors handling procedures on restaurants’ image and customers’ purchasing decision: A research in Fayoum

Volume 13, Issue 2, September 2019, Page 1-11
Samar N. khalaf; Mohammed A. Morsy; Mohammed S. Hassan
14

ASSESSMENT OF THE MARKETING ACTIVITY IN FIVE-STAR HOTELS

Volume 2, Issue 2, December 2017, Page 39-59
إبراهيم صديق فرغلي; شريف جمال سعد سليمان
15

The impact of marketing Mix Elements on the Decision of Buying New and Used Spare Parts of Japanese Automobiles in east amman

Volume 46, Issue 4, December 2016, Page 229-268
Mustafa S. Al-Shaikh